Q: Tanya Taylor seems to be everywhere! Department stores, e-commerce, and now your very own brick and mortar store. What do you think has contributed to the universality and popularity of the brand?
A:Tanya Taylor’s approach has always been “customer first” and making sure we are providing what she needs. Who is she, what is she doing and what is she wearing? That, combined with our design philosophy, which has always been rooted in art, color, and creativity has helped us build a successful brand that is inclusive and approachable. We are really focused on fit and making sure our customers, size 0 through 22, are able to feel their best in the brand.
Q: Every retailer had to pivot in some way during the pandemic. What were some of the silver linings Tanya Taylor experienced during that time?
A: A lot of brands canceled orders at the beginning of the pandemic. Though we scaled back, we continued to build even stronger relationships with our factories by staying loyal to them despite slowdowns in the retail industry.
*Model Photo Courtesy TanyaTaylor.com
Q: Your packaging truly embodies the “quiet luxury” trend, which seems to be here to stay. The details—like the all over embossing—are subtle yet impactful. The bags are heavy but not burdensome. What were your goals in designing your packaging?
A: We wanted the packaging to embody the same aesthetic as the store. The wall in the back of the store is the same burgundy as the small bag. There are other elements from the store that carry over to our packaging, all to create a cohesive brand experience.
Q: What has been the biggest value in working with a full service packaging provider?
A: As someone who has only done clothing production and has no prior experience with packaging development, it’s been seamless to work with the Commonwealth Packaging team. We’ve worked with other vendors on various different projects in the past, so it’s been a smooth process for a team that had never created a suite of packaging previously.
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